ITB Berlin 2026 closes with record engagement and Angola's bold tourism vision
ITB Berlin 2026 wrapped up its 60th edition from March 3 to 5, drawing over 97,000 trade visitors across three days. The event reaffirmed its status as the world's leading travel trade show, with exhibitors and attendees highlighting its enduring importance in the industry.
This year's exhibition featured 5,601 exhibitors from 166 countries, showcasing destinations, technologies, and travel innovations. Angola took centre stage as the official host country, unveiling ambitious tourism goals. Under its National Tourism Plan (PLANATUR), the nation aims to double tourism revenues by 2027, generate 50,000 new jobs, and lift tourism's share of GDP to 1.9 percent.
To achieve these targets, Angola is investing around 7 trillion Angolan Kwanza (8.23 billion euros) in infrastructure and development. The country is also simplifying visa processes for travellers from nearly 100 nations to boost international arrivals. Feedback from participants remained positive, with around 90 percent indicating they would return for future editions. The event's ability to connect global industry players, despite ongoing challenges, kept its reputation intact.
ITB Berlin 2026 closed with strong engagement from exhibitors and visitors alike. Angola's bold tourism strategy and the show's wide international participation underscored its role as a key platform for the travel sector. Organisers and attendees now look ahead to next year's edition with continued optimism.
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