Jeep India Sets a Remarkable Trail: Blending Culture, Religion, and Technology on the Journey to Lord Ganesh's Abode
Jeep India's Trail of Wish Sets a Record with Largest Digital Collection of Ganpati Wishes
Jeep India launched a unique initiative called Trail of Faith on August 27, 2025. The campaign aimed to collect Ganpati wishes digitally and demonstrated the potential for creative use of vehicles in religious and cultural celebrations.
By Visarjan, the total number of wishes collected for the Trail of Faith campaign had crossed 1,96,847 lakhs nationwide. The largest digital collection of Ganpati wishes was wrapped on a vehicle as part of the campaign - a Jeep Wrangler.
The Jeep Wrangler, covered with Ganpati wishes, served as a moving tribute to Lord Ganesha. Each Ganpati wish submitted to the Trail of Faith campaign was printed onto a specially designed wrap for the Jeep Wrangler.
In a symbolic and historic moment on 6 September 2025, the Jeep Wrangler adorned with thousands of wishes pulled the Khetwadi Cha Raja idol.
The Trail of Faith campaign received over 110,000 wishes within the first week. Sunil Kumaran, CEO of BIG FM, expressed his delight at playing a role in the Trail of Faith initiative, which seamlessly fused tradition with technology for a unique celebration of faith.
Kumar Priyesh, Business Head & Director, Automotive Brands, Stellantis India, stated that the Trail of Faith digitized the collective wishes of devotees and gave them physical form on the Jeep Wrangler. The campaign was officially recognized by both the Asia Book of Records and the India Book of Records for setting the record for the Largest Digital Collection of Ganpati Wishes on a vehicle on August 30, 2023.
The Trail of Faith campaign is a testament to Jeep India's commitment to engaging with its customers in unique and meaningful ways. The Jeep Wrangler served as Bappa's 'vaahan' or vehicle for the day during the Trail of Faith campaign, making it a memorable and significant event in the religious celebration of Ganesh Chaturthi.
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