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Jungheinrich's New Experience Center Aims to Regain Its Stock Market Edge

A bold move to counter rivals and win back investors. Can Jungheinrich's high-tech showcase reverse its slipping stock market dominance?

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2 min read
The image shows a large warehouse filled with lots of boxes and cranes, as well as a fence, poles,...
The image shows a large warehouse filled with lots of boxes and cranes, as well as a fence, poles, and other objects. In the background, there is a wall, suggesting that the warehouse is part of a larger industrial setting. This image could be used to illustrate the importance of automation in manufacturing, as it shows the various tools and equipment used in the process.

Jungheinrich's New Experience Center Aims to Regain Its Stock Market Edge

Jungheinrich has marked a key milestone with the topping-out ceremony of its new Experience Center (JEC) in Moosburg. The facility will serve as a year-round hub for showcasing the company's latest technologies to customers, partners, and industry professionals. Designed to blend innovation with hands-on engagement, the centre aims to strengthen Jungheinrich's position in a competitive stock market.

Over the past five years, rivals like China's Hikrobot and Quicktron, along with US firms Amazon Robotics and Zebra Technologies, have reshaped Europe's intralogistics sector. Their low-cost automated guided vehicles (AGVs), AI-driven solutions, and strategic partnerships have cut into Jungheinrich's stock market share, which fell from 25% to 18% between 2021 and 2025. The new centre arrives as the company seeks to reassert its leadership through direct customer collaboration and advanced demonstrations.

The heart of the JEC is a 17,000-square-foot 'Material Flow Arena', where visitors can explore Jungheinrich's full product range in action. Alongside this, a dedicated brand experience area will highlight the company's core values and commitments. The centre also includes a five-story office building, housing up to 400 employees from the 'Automation & Warehouse Equipment' division. Sales Board Member Nadine Despineux and Automation Board Member Tobias Harzer will both maintain permanent offices on site.

Customers will have the chance to test, discuss, and refine solutions firsthand. Digital tools will further extend the centre's reach, allowing global clients to interact with Jungheinrich's portfolio through livestreams and 3D simulations. The project has also secured local support, with District Administrator Helmut Petz calling it 'a building block for the future' and thanking the company for its investment in the region.

The Moosburg development comes at a time of broader restructuring for Jungheinrich. Unlike some of its other sites, both local plants have avoided job cuts in the latest round of changes. This stability underscores the company's long-term commitment to the area while it adapts to an increasingly competitive stock market landscape.

The Jungheinrich Experience Center is set to open as a central platform for innovation and customer engagement. It will provide a space for live testing, digital interaction, and strategic discussions—all aimed at reinforcing the company's stock market presence. With construction progressing and leadership on site, the facility represents both a local investment and a response to shifting industry dynamics.

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