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Justus Schirmacher transforms Platow Verlag with bold digital vision

From Goldman Sachs to reinventing a legacy publisher—his strategy blends tradition with innovation. A blueprint for modern media leadership.

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The image shows a white surface with a pinback button featuring two pictures of Kennedy and Johnson, with the words "New Leadership" written underneath.

The Method

Justus Schirmacher transforms Platow Verlag with bold digital vision

The kress pro editorial team conducted industry research to identify talented executives and founders of media-related startups aged 35 or younger (as of September 30, 2025) who hold leadership responsibilities and have already demonstrated professional success in their early careers.

The team consisted of Christina Gruber, Roland Karle, Henning Kornfeld (team lead), Lisa Priller-Gebhardt, Guido Schneider, Michael Stadik, and kress pro Editor-in-Chief Markus Wiegand.

The 25 Young Leaders of 2025

Justus Schirmacher, 33, Managing Director, Platow Verlag

Alongside his brother Jörg (37), he has taken over the second-generation leadership and majority ownership of Platow Verlag. In a short time, they have transformed its long-standing financial media brands (Platow Brief, Platow Börse), phasing out print editions, significantly expanding digital reach, growing their events portfolio, and forging new partnerships. Schirmacher studied history at Cambridge before spending a decade in finance (Goldman Sachs, Berenberg) with "many ups and downs." Reflecting on the transition, he says: "The first year at Platow was, by far, the most valuable of my career."

Career advice: "Never cut corners on content quality. That means investing in your own skills and those of your team. Unlike other industries, media has no future in generic content—it's either worth reading or worthless."

Goals: "For 80 years, Platow has been a leading briefing for the financial sector. If we can maintain that standing for the next generation, my brother and I will have achieved a great deal. That said, the industry is evolving rapidly, and we still have ambitious changes ahead."

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