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Kuwait tightens advertising rules to enhance city aesthetics and road safety

From visual clutter to road hazards, Kuwait’s crackdown on ads promises cleaner streets. But why was the University of Florida’s plea rejected?

In this image, we can see an advertisement contains a car and some text.
In this image, we can see an advertisement contains a car and some text.

Kuwait tightens advertising rules to enhance city aesthetics and road safety

A government committee has approved key changes to advertising regulations in Kuwait. The draft amendment to Ministerial Resolution No. 599 of 2023 aims to improve city aesthetics, traffic safety, and licensing transparency.

The decisions also addressed land registration requests and fee adjustments while rejecting the University of Florida’s exemption plea.

The committee backed a draft amendment to tighten advertising rules under Resolution No. 599 of 2023. New standards will set clear limits on ad sizes and types to boost road safety. Stricter licensing procedures will cut violations and improve oversight, ensuring compliance with urban development goals.

Advertising spaces will be better organised to reduce visual clutter and preserve the city’s identity. Standardised procedures will simplify compliance for businesses and investors. The changes also open new revenue streams for the municipality by optimising ad placements.

In a separate move, the committee referred a request to register plots owned by the General Investment Authority in Al-Egaila to the executive body for technical review. It also approved Al-Abduljader’s proposal to adjust certain advertising fees.

Meanwhile, the University of Florida’s request for an exemption from Article 1, Paragraph 7 of Ministerial Directive No. 206 of 2009 was turned down. The exemption would have affected the medical campus project in Sabah Al-Salem University City.

The committee’s decisions reinforce transparency, urban planning, and legal compliance. The amended advertising rules will now proceed for final approval, while rejected exemption requests and pending land registrations await further action.

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