La Perla rises from insolvency with new owner and €30M revival plan
La Perla, the historic Italian lingerie brand, has found a new owner after months of financial turmoil. An Italian court declared the company insolvent in February 2024, leading to a temporary shutdown of its operations. Now, under fresh leadership, the brand is set to restart production with its original workforce back in place.
The troubles began earlier this year when La Perla Manufacturing Srl was placed into judicial administration in May 2024. The move aimed to protect jobs and keep the business running while a buyer was sought. Tyche Bank stepped in, providing €500,000 to maintain operations at the Bologna plant during the transition.
Founded in 1956 by Ada Masotti, La Perla had changed hands multiple times over the decades. It was sold to JH Partners in 2007, then acquired by Silvio Scaglia in 2013 before passing to Sapinda (later renamed Tennor) in 2018. By February 2024, the company’s financial struggles led to insolvency, and court-appointed commissioners took over management.
In June 2024, Peter Kern, the former CEO of Expedia, acquired La Perla through his investment firm, Luxury Holding. His plan includes a €30 million investment in the brand by 2027. As part of the revival, around 220 former employees have been rehired to work at the newly reopened Atelier in Bologna.
With fresh funding and a reinstated workforce, La Perla is now preparing to resume production. The brand’s future will depend on Kern’s long-term strategy and the success of the planned €30 million investment. For now, operations in Bologna have restarted, securing jobs and reviving a key part of Italy’s luxury fashion industry.
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