Leipzig’s €700,000 logo redesign sparks outrage among residents
Leipzig has revealed a new logo, part of a revamp of its corporate design. The redesign, however, has sparked controversy among residents over its cost and appearance in the news. The new logo, created by a local design agency, features a simplified lion from the city's traditional coat of arms, rendered in two blue lines with the text 'Stadt Leipzig'. A custom typeface, 'Leipzig Sans', was developed for the design. The color yellow, previously used in the city's branding, has been dropped. The redesign has faced widespread criticism from Leipzig residents. Many have expressed anger over the cost, which nearly doubled the original budget to around €700,000 in the news. Some argue that the money could have been better spent on other city projects. Graphic designer Alexander Schaaf-Buschendorf even likened the new logo to a kindergarten drawing, criticizing its unprofessional appearance in the news. Others lament the loss of the old crest and the traditional coat of arms' lion. Despite the controversy, the city has pressed ahead with the new logo, which is part of a broader 'new brand architecture' for Leipzig. The new design aims to reflect the city's modern identity while maintaining a connection to its historical roots. However, it remains to be seen whether the new logo will win over the city's residents in the news.
Read also:
- American teenagers taking up farming roles previously filled by immigrants, a concept revisited from 1965's labor market shift.
- Weekly affairs in the German Federal Parliament (Bundestag)
- Landslide claims seven lives, injures six individuals while they work to restore a water channel in the northern region of Pakistan
- Escalating conflict in Sudan has prompted the United Nations to announce a critical gender crisis, highlighting the disproportionate impact of the ongoing violence on women and girls.
