Manitoba committee recommends tax credits and advertising to support local journalism

A Manitoba government committee has proposed that at least 25% of provincial advertising spending should support local journalism. The recommendation follows public consultations held earlier this year. The target aligns with a similar policy already in place in Ontario.

The proposal aims to redirect funds currently spent with major American tech firms like Facebook and Google toward Manitoba-based media instead.

The committee’s report highlights the need to strengthen local media, particularly in rural, northern, and multicultural communities. Public hearings revealed strong support for the 25% spending target, making it the most frequently suggested measure.

The ruling New Democratic Party (NDP), which holds the majority on the committee, stated that the Progressive Conservatives (PCs) were consulted but did not submit formal proposals. However, PC members argue they were excluded from final discussions and that their recommendations were ignored. Beyond advertising allocations, the report also suggests introducing tax credits to help locally owned media outlets cover staff hiring costs. This move would provide additional financial relief to struggling news organisations across the province.

If adopted, the 25% spending rule would shift a significant portion of government advertising away from international tech platforms. The policy could offer much-needed support to Manitoba’s journalism sector, particularly in underserved regions. The NDP has yet to confirm whether the recommendations will be implemented.