Middha Ventures launches in Mumbai to back bold early-stage startups
Abhishek Middha, an entrepreneur with over a decade in global trade and logistics, has launched Middha Ventures in Mumbai. The new investment arm of Middha Global will focus on early-stage startups in India, offering both funding and hands-on support. So far, it has backed two companies: Ruskle and Fitreak. Middha Ventures officially began operations on 24 March 2026, targeting consumer and emerging sectors. The firm follows a patient capital approach, combining long-term funding with strategic guidance for its portfolio companies.
One of its first investments was in Ruskle, a flavoured rusk brand aimed at younger consumers. The deal valued Ruskle at INR 14 crore, marking Middha Ventures' entry into India's traditional $600 million rusk market.
The firm also led a funding round of INR 70 lacs in Fitreak, a curated marketplace for fitness, nutrition, and wellness products. Fitreak addresses gaps in trust and fragmentation within the sector, offering consumers a more reliable shopping experience.
Middha Ventures seeks founders with strong product thinking and unique go-to-market strategies. The family office aims to partner with startups that are redefining categories and creating new consumer experiences. As of late March 2026, Middha Ventures has invested in only two startups: Ruskle and Fitreak. The firm's focus remains on early-stage companies with high growth potential. Future investments will likely follow the same approach of patient capital and strategic involvement.
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