Millions for the state election campaign in MV - Million-euro campaigns clash in Mecklenburg's high-stakes state election
A new political player is entering the race for Mecklenburg-Western Pomerania's state election with a budget of one million euros. Established parties are also ramping up spending, blending traditional campaigning with digital strategies to sway voters.
The SPD, CDU, and AfD each plan to invest high six-figure sums, while smaller parties like the Greens and Left Party are allocating hundreds of thousands for their efforts.
The SPD has tapped social media expert Lilly Blaudszun to boost its top candidate, Manuela Schwesig, who already leads with 51,000 Instagram followers. The party spent over one million euros in 2021 and aims for a similar budget in 2025.
The CDU is focusing its million-euro campaign on policy substance rather than flashy advertising. Meanwhile, the AfD leads in online reach with 15,700 followers and plans a strong ground game, backed by a high six-figure budget.
The Left Party has set aside €600,000, mixing door-to-door canvassing with an expanded social media push. The Greens are budgeting €350,000, while the BSW has earmarked €480,000 for its campaign.
Political scientist Wolfgang Muno stresses that traditional canvassing still matters, even as social media grows in importance. In response to the AfD's influence, Campact is funding local initiatives—like Omas gegen Rechts—through its Zusammen bewegen campaign, allocating 50% of donations to regional groups in Mecklenburg-Western Pomerania and Saxony-Anhalt.
The 2025 state election will see a mix of high-spending campaigns and grassroots efforts. Parties are balancing digital outreach with face-to-face engagement, while organisations like Campact aim to counter far-right influence through local funding. The outcome will test which strategies resonate most with voters.
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