Momentum Lab Pro's AI-driven sales platform prepares for 2025 launch
Momentum Lab Pro, an AI-driven sales enablement platform, is set to launch fully in 2025. Founded by Richard Brown and Penda Howell, the tool aims to boost sales confidence and improve revenue results. The platform is currently in beta testing and will soon expand its features.
Richard Brown and Penda Howell developed Momentum Lab Pro to support sales teams across different industries. The platform blends Brown's 70-20-10 decision-making model—suggesting emotions drive 70% of choices—with his A-Suite Framework. This framework sorts salespeople into four types: Aggressor, Analyst, Actor, and Ally.
Later this year, the company plans to add personalised coaching for managers and CRM integrations with HubSpot and Salesforce. The tool already provides conversation insights and AI-powered email drafting. Both founders have kept full control of the business, funding it themselves and retaining all intellectual property. Momentum Lab Pro is targeting sectors like insurance and financial services, positioning itself as a flexible solution for sales-focused organisations. While no details on early partnerships outside media have been shared, the platform is preparing for wider adoption in 2025.
The platform's official launch in 2025 will introduce new features, including CRM connections and tailored coaching. Sales teams in multiple industries may soon use the tool to refine their strategies. The founders continue to steer the business independently, with no external investment.
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