MRM Distribution reshapes sales team amid shifting Microsoft licence market
The market for second-hand Microsoft licences in Germany and Europe has settled over the past three years. Prices have dropped by 10–15%, influenced by tighter EU regulations, the rise of cloud subscriptions like Microsoft 365, and falling demand for perpetual volume licences. This shift has created opportunities for companies specialising in pre-owned software solutions.
MRM Distribution has responded to these changes by restructuring its sales team and creating a new leadership role. The company has appointed Felix Reichlmair as Sales Director, a position designed to strengthen its growing portfolio. Reichlmair brings experience from previous roles at Fujitsu and Huawei, where he focused on channel sales and vendor partnerships.
His return to MRM comes as businesses increasingly look for cost-effective IT solutions. The company aims to capitalise on this trend by reinforcing existing partnerships and expanding its market reach. Reichlmair will also identify new manufacturers to integrate into MRM's sales strategy, helping the business adapt to evolving demand. MRM has already introduced new organisational structures to support these plans. The sales team is set to expand further, with additional hires expected in the near future.
The appointment of Reichlmair aligns with MRM's focus on pre-owned Microsoft licences, a sector benefiting from current market conditions. His role will involve leveraging industry connections to drive growth and refine the company's sales approach. The changes reflect MRM's strategy to meet demand for more affordable software licensing options.
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