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Multiply.co Lands First Global Client in AI-Powered Creative Push

A Nordic AI startup takes on the world. How Multiply.co's human-first tech is reshaping creativity for luxury agencies—without replacing the artists behind it.

The image shows a poster advertising the Institut Commercial des Industriels du Hainaut, featuring...
The image shows a poster advertising the Institut Commercial des Industriels du Hainaut, featuring a woman sitting at a table with a book in her hands. The poster has text written on it, likely providing information about the institute and its services.

Multiply.co Lands First Global Client in AI-Powered Creative Push

AI-powered creative platform Multiply.co has secured its first major international client. The deal sees luxury lifestyle agency group Together Group adopting the tool across its global network. Both companies aim to boost creativity through AI without replacing human input.

Founded in 2020 by entrepreneurs Rasmus Adler Wahlberg, Oskar Lissheim Boethius, and Henrik Eneroth, Multiply.co has grown steadily in the Nordic region. Its previous clients include Akestam Holst, NORD DDB, and Anorak. Now, the platform is expanding into new markets with this latest partnership.

Together Group will introduce Multiply's AI system to 14 agencies worldwide. The rollout begins with Purple, The Future Laboratory, and Seven Dials City. CEO Christian Kurtzke emphasised that the technology will support creative teams rather than replace them. Rasmus Adler Wahlberg, CEO of Multiply, welcomed the collaboration. He highlighted the potential for AI agents to enhance creativity across Together Group's diverse agencies. The partnership marks a significant step in Multiply's global expansion strategy.

The agreement brings Multiply's AI tools to a broader audience for the first time. Together Group's agencies will integrate the system to streamline creative workflows. The move reflects growing industry interest in AI-assisted creative processes.

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