Naivas Supermarkets Embarks on Nostalgic Journey Back to Nakuru Roots

Naivas is going back to where it all began. Join the caravan as it celebrates its journey and engages with customers along the way.

, and Administrator

2025 October 15 . 10:04 PM

1 min read

In the center of the image there are stores. At the bottom of the image there is a road. There are... — In the center of the image there are stores. At the bottom of the image there is a road. There are people walking on the road.

Naivas Supermarkets Embarks on Nostalgic Journey Back to Nakuru Roots

Naivas Supermarkets, a Kenyan retail giant, has embarked on a nostalgic journey back to its roots in Nakuru. The heritage caravan, launched by new CEO Andreas von Paleske, celebrates the company's 35-year history and its deep connection to the Rift Valley town. The caravan, which kicked off from Naivas' Nairobi head office, is more than just a road trip. It's a moment of reflection and appreciation for the supermarket's journey. Accompanied by key partners like LG Electronics, Tropical Heat, Pepsi, and Standard Group, the roadshow features branded rigs and trucks, bringing entertainment, giveaways, and product activations to communities along the route. The caravan's destination is significant. Nakuru is not just a location for Naivas; it's the birthplace and cradle of its story. The town has watched the company grow from its humble beginnings to the retail powerhouse it is today. The caravan will make stops at key points along the way, allowing Naivas to engage with its customers and celebrate its heritage. The caravan, led by von Paleske, is a testament to Naivas' commitment to its roots and its customers. It's a journey that honors the company's past while looking towards the future. As it travels from Nairobi to Nakuru, Naivas invites everyone to join in celebrating its 35-year journey.