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Neuwied’s ‘Experience Economy’ Project Transforms Historic Flood Site Into a Modern Museum

A century-old landmark gets a futuristic twist. Discover how Neuwied’s bold ‘Experience Economy’ project could redefine tourism—and its cultural identity.

In the image there are many people looking at the posters and charts on the wall,this seems to be a...
In the image there are many people looking at the posters and charts on the wall,this seems to be a art museum.

Neuwied’s ‘Experience Economy’ Project Transforms Historic Flood Site Into a Modern Museum

Neuwied’s city council has given full approval to move forward with the 'Experience Economy' project at Deichkrone. The initiative aims to transform a historic flood protection site into a modern, interactive museum. Officials believe it will significantly boost local tourism and economic growth.

The new experience centre will occupy a nearly 100-year-old landmark tied to the city’s flood defences. Its design will focus on accessibility, family-friendly exhibits, and cutting-edge interactivity. Fabian Kochmann is overseeing the project’s conceptual development.

With unanimous council backing, the next phase of the 'Experience Economy' project is now underway. The centre’s blend of history, education, and modern engagement is set to become a key attraction. If successful, it could reshape Neuwied’s cultural and economic landscape.

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