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New Book Reveals How Resilient Companies Thrive in Uncertain Times

What if uncertainty could become your competitive advantage? A groundbreaking book by Ron Robinson shows how top firms turn disruption into opportunity.

The image shows a graph depicting the number of businesses in the U.S. who have been affected by...
The image shows a graph depicting the number of businesses in the U.S. who have been affected by the COVID-19 pandemic, with the text indicating that the economy is recovering from the pandemic. The graph is divided into two sections, one for recovery and one for economic recovery, and each section is further divided into subsections, each representing a different industry. The text on the left side of the image provides further information about the data, such as the total number of companies affected and the total economic recovery.

New Book Reveals How Resilient Companies Thrive in Uncertain Times

Business advisor Ron Robinson will publish Practices of Resilient Companies on 2 March 2026. The book arrives as firms worldwide grapple with economic instability, rapid technological shifts, and global unpredictability. Aimed at graduate students, leaders, and business owners, it challenges traditional methods and calls for urgent adaptation.

Robinson draws on his expertise in Lean Manufacturing, The Toyota Way, and strategic planning to shape the book's arguments. His own experience of rebuilding after the 9/11 attacks also informs its insights. The work identifies four predictable disruptions that organisations face, offering practical frameworks instead of abstract theory.

The book shifts focus from survival to resilience, framing adaptability as a key competitive edge. Case studies and actionable strategies guide readers through what Robinson terms 'the certain uncertainty of the 21st century'. It argues that clinging to outdated approaches without change is no longer viable. *Practices of Resilient Companies* will be available for purchase through Robinson's website at https://ronspeaking.com/products/ols/products/practices-of-resilient-companies. The release targets professionals seeking tools to navigate disruption rather than merely endure it.

The book's strategies are designed to help organisations move beyond reactive measures. By combining real-world examples with structured frameworks, it provides a roadmap for thriving amid ongoing volatility. Readers will find it available from early March 2026.

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