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New Die Zeit CEO Nils von der Kall charts a bold 2030 vision

Can a fresh leadership vision save legacy media? Die Zeit's new CEO bets on resilience over quick fixes. His bold 2030 roadmap starts now.

The image shows an old newspaper with a black and white image of a man in a suit and tie,...
The image shows an old newspaper with a black and white image of a man in a suit and tie, surrounded by pictures of people, buildings, and text. The newspaper is the New York Daily News from October 1, 1894.

New Die Zeit CEO Nils von der Kall charts a bold 2030 vision

Nils von der Kall took over as CEO of Die Zeit in February 2023, replacing long-serving publisher Rainer Esser. Under his leadership, the newspaper's subscription numbers have reached a record high. Now, he is setting out a long-term vision to secure its future beyond 2030. Von der Kall has described his new role as fundamentally different from his previous positions. He faces immediate challenges, including pressure from a weak advertising market. Despite this, he has made it clear that his priority is to steer Die Zeit through what he calls a period of fundamental change in the media industry.

Over the coming weeks, he plans to review all of the newspaper's key business divisions. His goal is to establish a strategic direction that ensures the publication remains successful in the long term. While exact subscriber figures are not publicly available, his leadership has already coincided with an all-time high in circulation. Von der Kall's approach reflects a broader shift in how media organisations must adapt. Rather than focusing solely on short-term gains, he is looking decades ahead to maintain *Die Zeit*'s relevance and stability.

The new CEO's strategy centres on careful review and long-term planning. His early actions suggest a focus on resilience in a changing industry. The success of these efforts will determine whether Die Zeit can sustain its growth well into the future.

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