New Queens Restaurant 'Whitexicans' Sparks Debate Over Name

A new restaurant's name is dividing the community. Some see it as a challenge to racial norms, others as a misstep.

, and Administrator

2025 October 21 . 2:04 PM

1 min read

In this picture we can see the view of the restaurant. In the front there are men and women sitting... — In this picture we can see the view of the restaurant. In the front there are men and women sitting and eating the food. Behind we can see the starbucks coffee shop.

New Queens Restaurant 'Whitexicans' Sparks Debate Over Name

A new Mexican restaurant, Whitexicans, has opened in Queens, sparking debate over its name. The eatery, founded by Colombian immigrants Mateo Gomez Bermudez and Manuela Mesa, has drawn mixed reactions from the community.

The restaurant's name, 'Whitexicans', is a play on words that has sparked controversy. In Mexico, the term is used to refer to lighter-skinned Mexicans with more privilege. Steven Alvarez, a professor, noted the term's complicated history and its use as a restaurant name has proven contentious.

Cristina Furlong, a local community activist, has urged the owners to change the name, citing heightened immigration enforcement and racial tensions. The owners, however, maintain that the name is satirical and meant to challenge notions of racial superiority, promoting inclusivity. Some passersby have expressed approval, finding the name original and intriguing, while others have found it offensive or misunderstood it as a joke.

Despite the controversy, Whitexicans has opened its doors in Queens. The restaurant's owners, Mateo Gomez Bermudez and Manuela Mesa, insist that their message is entirely positive and inclusive. Meanwhile, the nearby Queensboro restaurant's fundraising efforts for a deported employee's family demonstrate the community's commitment to supporting its members.