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New Tourism Industry Barometer reveals recovery trends and expert insights

Portugal’s tourism sector is bouncing back—but where are the opportunities? Leading analysts break down the numbers and strategies shaping the industry’s future.

It is the beautiful view of the city. At the top there is the sky. There are so many houses and...
It is the beautiful view of the city. At the top there is the sky. There are so many houses and buildings one beside the other. At the bottom there are plants and sand.

The Francisco Manuel dos Santos Foundation has released its quarterly Tourism Industry Barometer. The full report is now available on the foundation's website. A detailed discussion and analysis of the findings was recently held with experts Pedro Machado, Ana Jacinto, Eduardo Brito Henriques, and Tiago Mota Saraiva.

The Tourism Industry Barometer provides a comprehensive overview of the tourism sector's performance. It covers various aspects, including visitor numbers, expenditure, and industry sentiment. The latest edition offers valuable insights into the sector's recovery and future prospects.

The discussion, attended by prominent industry figures, delved into the report's key findings. Pedro Machado highlighted the positive trends in visitor arrivals, while Ana Jacinto emphasised the importance of understanding tourist spending patterns. Eduardo Brito Henriques stressed the need for targeted marketing strategies, and Tiago Mota Saraiva underscored the role of technology in enhancing the visitor experience.

The Tourism Industry Barometer serves as a vital tool for policymakers and industry stakeholders. It offers data-driven insights to inform decision-making and support the sector's growth. The recent discussion further enriched the understanding of the report's findings, setting the stage for informed action.

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