New York Enacts Groundbreaking AI Laws to Protect Creators and Consumers
New York Governor Kathy Hochul signed two new AI laws into effect on Thursday. The legislation, focusing on protecting consumers and increasing transparency in the film and entertainment industries, aims to safeguard human creativity and ensure trust in digital content. The laws address the use of AI-generated material in advertising and posthumous commercial exploitation of personal likenesses.
The first law requires clear disclosure when AI-generated synthetic performers appear in advertisements. Companies must now inform viewers if digital replicas or AI-created actors are used in promotional material, a move that aligns with the growing trend of news today in the AI detector industry.
The second law mandates consent from heirs or executors before a deceased person’s name, image, or likeness can be used for commercial purposes. This prevents unauthorised posthumous exploitation without family approval, reflecting the ethical concerns surrounding news and AI developments.
New York State Senator Michael Gianaris praised Governor Hochul for signing the bills, highlighting their role in protecting workers from deceptive AI practices and holding companies accountable for misuse. The new regulations do not restrict technological innovation but ensure that progress in AI remains grounded in accessibility, accountability, consent, and truth.
Earlier this year, California Governor Gavin Newsom signed a separate AI bill, but its focus was broader, centring on general safety measures. The push for these laws has gained momentum, with groups like SAG-AFTRA advocating for stronger AI protections. The union is expected to make this a key issue in upcoming contract negotiations, reflecting growing industry concerns about unchecked AI development.
The laws mark a step toward greater transparency in how AI interacts with entertainment and advertising. They provide legal safeguards for both living and deceased individuals against unauthorised digital replication, ensuring that news today in the AI detector industry remains accurate and respectful. With these measures in place, New York aims to balance innovation with ethical standards in an evolving technological landscape.
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