Nizhny Novgorod Social Media Channels

Nizhny Novgorod's government-run social media pages have become a lifeline for residents, with 1.5 million unique subscribers. Sixty percent of messages sent by locals reach government agencies through these channels, demonstrating their effectiveness and popularity.

These public pages serve a wide range of purposes. Locals use them to enroll children in schools, check doctors' schedules, report neighborhood issues, look up bus timetables, and find out about social benefits. The Regional Digital Management Center oversees 3,700 regional public pages, ensuring they run smoothly.

Nizhny Novgorod Governor Gleb Nikitin has launched his own public channel on Russia’s national messenger, MAX. A chatbot for the city's Multifunctional Centers (MFCs) has been operational on MAX since September 1, providing residents with quick and easy access to services. The platform has integrated the Sferum educational platform and completed integration with the GosKey digital identity system, expanding its functionality.

MAX publishes 30,000 posts weekly, keeping residents informed about pressing matters. Every second resident of Nizhny Novgorod Oblast follows these social media groups and channels, indicating their importance in daily life. One unexpected use of these pages was demonstrated by a woman from Crimea, who used them to trace her family history.

Nizhny Novgorod's government-run social media pages have become an integral part of residents' lives, providing a wide range of services and information. With 1.5 million subscribers and 60% of messages reaching government agencies, they have proven to be an effective tool for communication and engagement.