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Nizhny Novgorod’s historic Rozhdestvenskaya Street gets a modern yet timeless redesign

A bold facelift is coming to one of Russia’s most storied streets. Can modern rules and wrought-iron elegance revive its fading grandeur without erasing the past?

At the bottom of the image there is a road with cars and a bus. Behind them there are buildings...
At the bottom of the image there is a road with cars and a bus. Behind them there are buildings with walls, windows, dish and roofs. And also there are posters and banners to the walls. There is a pole with streetlight.

Nizhny Novgorod’s historic Rozhdestvenskaya Street gets a modern yet timeless redesign

Rozhdestvenskaya Street in Nizhny Novgorod is set for a facelift. The architectural and artistic concept of the historic street is to be revamped, aiming to modernize building facades while preserving a visually comfortable urban environment.

The redesign will introduce strict design requirements for signs and informational structures. These include restrictions on materials, colors, and fonts. The current outdoor signage and informational displays are outdated and do not complement the surrounding buildings. Experts have determined that the current signage is made from low-quality materials. To enhance the street's aesthetic, canopies over entrances must be made of metal, while suspended structures should be supported by wrought-iron legs.

The responsibility for implementing these renovations varies depending on the project and timeline. Typically, the city government of Nizhny Novgorod or the regional administration initiates larger projects. General construction companies are usually hired to carry out the work through public tenders. Given the street's historical significance, cultural heritage authorities and the regional Ministry of Culture are often involved. The city administration or a dedicated project authority oversees the works.

The revamp of Rozhdestvenskaya Street aims to preserve its historical charm while introducing modern elements. The new guidelines for signage and informational structures are designed to complement the surrounding buildings and enhance the overall aesthetic of the street. The responsible authorities will ensure the works are carried out according to the approved plans and standards.

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