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Novorossiysk cracks down on advertising signs with stricter language rules

Businesses scramble as the city removes 135 illegal signs this year alone. Will your ad pass the new language and placement checks?

The image shows an old black and white photo of a city street with buildings, trees, and people. At...
The image shows an old black and white photo of a city street with buildings, trees, and people. At the bottom of the image, there is some text which reads "Krasnoyarsk, the capital of Russia".

Novorossiysk cracks down on advertising signs with stricter language rules

Novorossiysk has introduced stricter rules for advertising signs, with new regulations in place since March 1, 2026. The city's administration is now carrying out inspections to ensure compliance, targeting illegal structures and language requirements. Fines for violations range from small penalties for individuals to hefty sums for businesses.

The updated regulations demand that all primary text on signs must appear in Russian. Additional languages are allowed, but they must match the Russian version in font, colour, and size. Officials have already issued 135 removal orders for unlawful structures this year, slightly fewer than the 152 recorded in 2025.

Inspections focus on two main areas: the correct placement of signs and adherence to state language laws. City authorities are conducting raids to check whether advertising meets the new standards. Those found breaking the rules face fines—individuals could pay between 1,000 and 1,500 rubles, while officials may be charged 3,000 to 5,000 rubles. Legal entities, such as companies, risk penalties of 500,000 to 1 million rubles.

The crackdown aims to standardise advertising across Novorossiysk, ensuring signs follow both placement and language rules. With 135 removal orders issued so far, enforcement appears active. Businesses and individuals must now adjust their advertising to avoid financial penalties.

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