Online gaming company Soft2Bet's brand ToonieBet has been tapped as the official sportsbook and casino partner for the Canadian Football League (CFL)
In an exciting development for the Canadian sports and gambling industries, ToonieBet has entered into a multiyear marketing agreement with the Canadian Football League (CFL). This partnership, which encompasses both the league and its championship game, the 112th Grey Cup, scheduled for November 16, 2025, at Princess Auto Stadium in Winnipeg, marks a significant step forward for ToonieBet's presence in the Canadian market.
As part of this agreement, ToonieBet has been named both an Official Sports Betting Partner and an Official Online Casino Partner of the CFL. This elevated status provides ToonieBet with enhanced branding and engagement opportunities tied to the league’s biggest events.
Enhanced Betting Experiences with Authentic CFL Data
One of the key aspects of this partnership is ToonieBet's access to official CFL data and statistics. This valuable resource will enable ToonieBet to offer innovative in-game betting, futures markets, and enhanced wagering experiences on its platform for fans, particularly in Ontario where legal sports betting is available for those 19 and over.
Fan Engagement Initiatives
The partnership also aims to deliver branded online casino experiences and other fan-oriented activations, both in-stadium and online. These initiatives are designed to innovate how fans engage with CFL content and betting, creating a more immersive and interactive experience.
Responsible Gaming Focus
Both parties have emphasized the importance of delivering responsible gaming options and safe play in the betting experience. This commitment to responsible gaming principles ensures that fans can enjoy the excitement of sports betting and online casino games in a secure and responsible manner.
Additional Roles for ToonieBet
In addition to its official partner status, ToonieBet will also take on several key roles within the CFL. These include being the presenting partner of CFL Fantasy, the official partner for the Game Tracker on CFL.ca and LCF.ca in Ontario, and the CFL’s odds provider on the league’s digital scoreboard.
Expertise and Background
Grant Mitchell, an industry news expert with a wealth of experience in the world of casinos, sports betting, and iGaming, has been closely following this development. Mitchell, who is also a veteran of the gambling industry and a former long-distance runner, consistently holds himself to a high standard.
Recently, Soft2Bet, the owner of ToonieBet, also formed a partnership with the NHL's Ottawa Senators, further expanding its presence in the Canadian market.
In summary, this partnership between ToonieBet and the CFL blends official league affiliation, expanded sportsbook offerings using authentic CFL data, digital and stadium-based fan engagement, and responsible gaming principles ahead of the CFL’s marquee event, the 112th Grey Cup in 2025. This collaboration aims to unlock exciting avenues of entertainment and double down on engagement and innovation, enhancing the future of fandom for CFL supporters.
- ToonieBet, as a result of their partnership with the CFL, will have access to official CFL data and statistics, using which they can offer innovative in-game betting, futures markets, and enhanced wagering experiences for fans in Ontario.
- In addition to being an Official Sports Betting Partner and an Official Online Casino Partner of the CFL, ToonieBet will also take on several key roles within the league, including presenting partner of CFL Fantasy, the official partner for the Game Tracker on CFL.ca and LCF.ca in Ontario, and the CFL’s odds provider on the league’s digital scoreboard.
- Both parties, ToonieBet and the CFL, have emphasized the importance of delivering responsible gaming options and safe play in the betting experience, ensuring that fans can enjoy the excitement of sports betting and online casino games in a secure and responsible manner.
- Grant Mitchell, an industry news expert with a wealth of experience in the world of casinos, sports betting, and iGaming, has been closely following this development. Mitchell, who is also a veteran of the gambling industry and a former long-distance runner, consistently holds himself to a high standard.
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