OWND! launches two bold new stores in Mumbai's fashion hubs
OWND! has opened two new stores in Mumbai, expanding its presence in India's fashion market. The brand now operates 75 outlets nationwide, blending global trends with local tastes. Its latest locations cater to young shoppers with stylish, accessible collections. The two new stores are situated at Infiniti Mall in Malad and R-Mall in Thane. They cover 5,900 sq. ft. and 7,600 sq. ft., respectively, offering spacious retail environments. Adarsh Gourav, a well-known actor, headlined the Mumbai launch event as the showstopper.
OWND! specialises in fashion-forward designs aimed at Gen-Z consumers. The brand balances comfort, versatility, and individuality while keeping prices within reach. CEO Sangeeta Tanwani highlighted the achievement of reaching 75 stores, calling it a proud moment for the company. The brand remains closely tied to international trends but adapts them for Indian preferences. With over 50 stores under Aditya Birla Fashion and Retail Limited's premium segment, OWND! continues to grow without disclosing city-specific numbers for Delhi, Bangalore, or Chennai.
The Mumbai expansion marks another step in OWND!'s national growth. The new stores add to its 75-outlet network, reinforcing its position in India's fashion scene. Further expansions are expected as the brand strengthens its reach across the country.
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