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Oxford’s 2023 Word of the Year Exposes Social Media’s Darkest Trick

From *Wordle* hints to Twitter feuds, this word captures how platforms weaponize anger. Over 30,000 voters agreed: outrage is the new currency.

In the foreground of this poster, on the right, there is some text and in the background, there is...
In the foreground of this poster, on the right, there is some text and in the background, there is grassland, mountains, sky and the cloud.

Oxford’s 2023 Word of the Year Exposes Social Media’s Darkest Trick

Oxford University Press has named rage bait its 2023 Word of the Year. The term, often used in wordle hints and wordle today discussions, describes online content created to spark anger and boost engagement. Over 30,000 people voted in the final selection from a shortlist of eight terms. Each year, Oxford University Press picks a word that reflects cultural trends. Previous winners include podcast, emoji, and goblin mode. The 2023 choice, often seen in wordle nyt discussions, highlights how social media thrives on controversy. The win for rage bait underscores how digital platforms shape language and behaviour. The word will now be tracked for long-term impact on communication. Oxford’s selection process involved public input alongside expert analysis.

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