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PICKUP COFFEE hits 500 stores and eyes franchising boom in the Philippines

A homegrown brand's meteoric rise: 500 stores, a booming app, and bold plans to bring coffee innovation to every Filipino neighborhood. What's next?

,   and  Administrator
1 min read
The image shows a coffee shop with tables and chairs in front of a wall with a sign that reads...
The image shows a coffee shop with tables and chairs in front of a wall with a sign that reads "Mega Coffee" and a plant in a pot. There is also a machine on the floor and lights on the ceiling, suggesting that this is a coffee and tea shop in Singapore.

PICKUP COFFEE hits 500 stores and eyes franchising boom in the Philippines

PICKUP COFFEE has marked four years of operation in the Philippines with rapid growth. The brand now boasts over 500 stores across the country, reflecting its increasing presence in daily life. Recent milestones include new product launches, a stronger digital platform, and plans to expand further through franchising. The company's expansion strategy centres on four key areas: product innovation, digital improvements, store growth, and franchising. New offerings like the Protein UP range and the upcoming Summer Fresh Fruits series aim to attract more customers. These additions follow a disciplined approach to sourcing, roasting, and delivery to maintain quality.

The PICKUP App has also seen major progress, with monthly users rising fourfold and sales tripling. Over 1.8 million transactions have been processed through the platform, highlighting its role in driving business. To sustain this momentum, the brand is now opening franchising opportunities to reach even more communities nationwide. From its early days in Rockwell, Manila, PICKUP COFFEE has grown steadily. While exact store numbers from the first two years remain unclear, the current network of over 500 locations demonstrates its widening appeal. The focus remains on staying relevant through better products, a seamless digital experience, and broader accessibility.

With more than 500 stores and a thriving app, PICKUP COFFEE has solidified its position in the Philippine market. The push into franchising and new product lines suggests further growth ahead. The brand's emphasis on consistency and innovation continues to shape its future direction.

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