Pipeline's Pathfinder program empowers rural founders to scale their startups
Pipeline's Pathfinder program has grown to include more founders from rural communities. The initiative supports early-stage entrepreneurs in the Midwest who face systemic barriers. Over three years, it has shown that talent thrives everywhere when given the right opportunities.
The 2026 cohort now features founders who have already tested their ideas in the market and are earning revenue. Many of these entrepreneurs work in sectors like agriculture, energy, and healthcare, where real-world challenges demand innovative solutions.
The Pathfinder program was created to help underserved founders build scalable businesses. It provides structured support, peer learning, and access to resources that many rural and small-town entrepreneurs lack. The Patterson Family Foundation backs this effort, aiming to reach those who often feel excluded from traditional accelerators or venture networks.
Founders in the latest cohort bring diverse experiences and goals. Caitlin Wise, owner of designwise KC, values the chance to connect with fellow entrepreneurs who understand the ups and downs of running a business. Keisha Jordan, founder of Complex Flavors Home + Life, highlights the program's structured approach and the strength of learning alongside peers. For others, the program offers a push to grow beyond their current limits. Alex Snook, co-founder of OnSight, joined to be challenged at every level—both as a founder and in scaling the company. Bety Le Shackelford, founder of Hella Good Deeds, notes that Pipeline prioritises the success of its founders above all else, putting people before profit. The results speak for themselves. Over its first three years, Pathfinder has helped founders turn ideas into thriving businesses with lasting regional impact. Many have gone on to create jobs, boost local economies, and solve pressing problems in their communities.
The 2026 Pathfinders cohort reflects the program's commitment to uncovering and nurturing talent in overlooked areas. With more rural founders joining, the initiative continues to break down barriers for those with big ideas but limited resources. The next phase will see these entrepreneurs refine their businesses, expand their networks, and drive change in their industries.
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