Profit vs. passion: Why India’s startup founders are rethinking success
A recent debate has surfaced in India’s startup world about the true motivations behind entrepreneurship. Jitendra Emmani, CEO of Cozy Farms, sparked the discussion after sharing his views on profit and passion. His comments have led to open conversations among founders and investors alike.
Emmani’s first venture, Picxy, was driven by passion but struggled to grow. Despite six years of effort, its total revenue fell short of expectations. His second company, Wingu, followed before Cozy Farms took shape.
Cozy Farms outperformed Picxy early on, achieving higher revenue in its first year than Picxy did in six. Emmani now argues that profit should not be seen as a negative but as a key part of building a sustainable business. He encourages founders to balance ethical practices with financial success and personal enjoyment.
His post on X prompted responses from other entrepreneurs and investors. Many agreed that money remains a primary motivator for starting and scaling businesses. The discussion highlighted a shift in perspective, where profit is now viewed as a foundation rather than an afterthought.
Emmani’s experience with Picxy and Cozy Farms illustrates the challenges of passion-driven ventures without financial focus. The ongoing debate suggests a growing acceptance of profit as a legitimate and necessary goal in entrepreneurship. Founders are now more openly discussing the balance between purpose and revenue.
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