Publicis Groupe ANZ unveils Le Truc to redefine creative problem-solving

What if advertising's biggest breakthroughs came from 'the thingamajig'? Meet Le Truc, where unconventional ideas meet real-world solutions. A game-changer for ANZ brands.

, and Administrator

2026 April 3 . 12:03 PM

1 min read

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Publicis Groupe ANZ unveils Le Truc to redefine creative problem-solving

Publicis Groupe ANZ has launched Le Truc, a creative collective designed to break away from traditional advertising. The new venture brings together diverse expertise to tackle challenges in fresh ways. Originally founded in New York, Le Truc now arrives in Australia and New Zealand with a local focus. The name Le Truc comes from the French phrase for 'the thingamajig', reflecting its mission to turn unconventional ideas into solutions. Globally, the collective is led by Andy Bird, Founding Partner and Chief Creative Officer, who pushes boundaries beyond standard disciplines.

In ANZ, the team includes Dave Bowman, Katrina Alvarez-Jarratt, and Iain Nealie. Alvarez-Jarratt is known for her work in innovation, behavioural change, and digital craft. Nealie returns to Publicis Groupe after driving regional innovation projects at Google APAC. Le Truc will work across all Publicis Groupe agencies to create new forms of brand engagement. The goal is to blend creativity with technology and strategy, offering clients approaches that go beyond typical campaigns. Publicis Groupe ANZ CEO Michael Rebelo believes the collective will open up fresh opportunities for both clients and agency brands.

Le Truc ANZ will operate as a multidisciplinary hub within Publicis Groupe. Its arrival marks a shift toward more flexible, collaborative problem-solving in the region. The collective's work is set to influence how brands engage with audiences in Australia and New Zealand.