Pure Gold Group expands to 170 outlets with competitive pricing and quality craftsmanship
Entrepreneur Sanjay Merchant, renowned for his philanthropic endeavours, has expanded his jewellery empire, Pure Gold Group. The company now boasts over 170 outlets across the GCC and South Asia, offering competitive gold prices without compromising craftsmanship and quality. Pure Gold's success lies in its ability to control its supply chain through vertical integration, managing gold sourcing and manufacturing. This approach ensures consistent quality and brand integrity across all outlets. Sanjay Merchant's Pure Gold Group continues to flourish, with a strong presence in the GCC and South Asia, maintaining high standards of craftsmanship and quality across all outlets, with competitive gold spot prices.
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