Pushfire Media names Sascha Seidl to drive digital advertising leadership
Düsseldorf-based Pushfire Media has appointed Sascha Seidl to a key leadership role. The company, now independent after its 2025 takeover by founder Guido Thiemann, specialises in digital advertising solutions. Seidl's arrival follows a period of restructuring after the insolvency of Pushfire's former parent company, Brandfit GmbH.
Pushfire Media was originally part of Brandfit GmbH, which collapsed in 2024. Early the following year, former managing director Guido Thiemann reacquired the business. Since then, the firm has repositioned itself as a strategic partner for media agencies, offering tailored solutions in digital, video, connected TV (CTV), and digital out-of-home (DOOH) advertising.
The company targets audiences aged 18 to 54 and describes itself as an 'agency powerhouse'. Thiemann has highlighted the importance of agility and growth in its new direction.
Sascha Seidl joins with a background in digital media, programmatic advertising, and international client management. His previous roles include leadership positions at WPP Media and Adform. Seidl's focus lies in connecting technology with scalable business models, an approach Pushfire aims to leverage.
Thiemann sees Seidl's market insight and experience as vital for the company's next phase. Seidl has also noted that independent marketers can respond more closely to product, technology, and market demands. Pushfire plans to combine this flexibility with ambitious expansion goals.
Pushfire Media now operates as a standalone business under Thiemann's leadership. The addition of Seidl strengthens its strategic focus on digital innovation and agency partnerships. The company continues to develop solutions for media agencies while targeting further growth in its core advertising sectors.
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