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Ricardo Salinas Pliego's legal battle with Morena may reach Mexico's Supreme Court

A businessman's fight for image rights pits electoral law against civil jurisdiction. The Supreme Court's ruling could reshape Mexico's political advertising rules forever.

The image shows a poster with a map of Mexico, highlighting the areas of cartel influence. The map...
The image shows a poster with a map of Mexico, highlighting the areas of cartel influence. The map is filled with various colors, each representing a different area of the cartel, and the text on the poster provides further information about the cartel's influence.

A legal dispute between businessman Ricardo Salinas Pliego and Mexico's ruling Morena party may soon head to the Supreme Court. The conflict centres on a political advertisement featuring Salinas Pliego's image without his consent. Magistrate Reyes Rodríguez has suggested invoking a Supreme Court precedent to decide the case's next steps.

The Electoral Tribunal initially proposed declaring itself incompetent to rule on the complaint. It argued that the matter falls under civil court jurisdiction rather than electoral law. However, Morena insists that disputes over image rights in political advertising should be handled under electoral regulations, not just civil or intellectual property law.

The National Electoral Institute (INE) weighed in, claiming the civil court judge had overreached by interfering in an area under its exclusive authority. The case will now be discussed in a session of the Electoral Tribunal's Superior Chamber on Wednesday at 12:00 PM.

Magistrate Reyes Rodríguez has put forward the idea of sending the case to the Supreme Court of Justice (SCJN). This move would rely on a prior Supreme Court ruling to determine the correct legal path forward.

If the Electoral Tribunal follows Rodríguez's proposal, the Supreme Court could soon take up the case. The outcome will clarify whether disputes over political advertising and image rights belong in civil or electoral courts. A final decision may set a precedent for future conflicts of this nature.

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