Russia's Geobrand Festival 2024 opens call for regional storytelling entries
Russia’s third Land of Discoveries Geobrand Festival has opened applications for its 2024 edition. The event aims to boost the media image of the country’s regions while turning travel waiting times into engaging experiences. Organisers will accept submissions until 1 June, with a focus on innovative branding and regional storytelling. The festival centres on creating video portraits of Russia’s administrative regions. These short films will serve as educational tools and be displayed in public areas like airports and train stations. The goal is to leave a strong first impression on travellers and showcase local identity in a memorable way.
Participants can enter 29 categories, ranging from 'Architectural Heritage' and 'City of My Dreams' to 'My Universities' and 'My Farming Enterprise'. A special 'Now That’s Talent!' category highlights individual creativity. The festival will also recognise Russia’s Top 10 Strongest Geobrands, selected from the submissions. Beyond competitions, the event includes expert-led sessions. These feature strategic workshops on geobranding, hands-on masterclasses in content creation, and case studies of successful regional promotion. The programme is designed to help participants refine their branding strategies and learn from proven examples.
The festival’s core tasks include selecting innovative ideas, developing regional branding concepts, and transforming idle travel moments into meaningful encounters. Winners and standout projects will gain visibility, while the video portraits will be used to promote territories across public spaces. Applications close on 1 June, with judging and events to follow.
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