Russia's Max app becomes mandatory for taxes, fines and state services
Russia has aggressively pushed its state-backed messaging app, Max, since its launch in March 2023. The government now ties essential services—like taxes, fines, and benefits—to its use, while blocking access to other platforms for those who refuse to comply.
The app, marketed as a 'national' service, was developed by a company linked to VK, Russia's largest tech conglomerate. Authorities have gone further by pressuring government workers, students, and even private employers to adopt it. Banks and businesses face fines if they fail to enforce its use.
Early on, Max sparked controversy when users in Crimea found their location displayed as Ukraine. After public reports, the app altered the setting to show 'Planet Earth' instead. This change followed criticism over its initial failure to recognise Russia's annexation of the region. Since September 2023, Max has come preinstalled on all devices sold in Russia. Its privacy policy allows extensive data collection, including sharing user information with third parties and state agencies. The app also embeds MyTracker, an analytics tool that gathers device identifiers and user behaviour for detailed profiling. State media campaigns promote Max as a mandatory tool, framing it as essential for accessing public services. Non-users have been locked out of key platforms like Gosuslugi, Russia's main government services portal.
The app's forced integration into daily life reflects broader efforts to control digital infrastructure. With preinstallation requirements, data-sharing policies, and penalties for non-compliance, Max has become a central part of Russia's push for digital sovereignty. Users now face limited alternatives for accessing state services or avoiding data collection.
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