Sansaar Brings Premium Indian Fabrics to GCC Through Landmark Partnership
Indian home furnishing brand Sansaar has expanded into the GCC market for the first time. The company, founded by sisters Sanjana and Sarah Arora, has partnered with Bru Textile’s Fabric Library to distribute its premium fabric collections across the region.
The move marks Sansaar’s debut outside India, supported by a B2B-led distribution strategy through Fabric Library’s established retail and trade networks.
Sansaar originates from D’Decor Exports, the world’s largest producer of woven upholstery, curtain fabrics, and embroidered textiles. Since its founding in 1999, D’Decor has exported its products to over 65 countries. The brand’s latest venture, Sansaar, reflects a modern, globally inspired approach to interior design, emphasising thoughtful craftsmanship and timeless aesthetics.
The partnership with Fabric Library, part of Bru Textiles, will see Sansaar’s collections placed in select GCC outlets. Gary Neiman, Director at Bru Textiles, praised Sansaar’s vision, integrity, and deep understanding of consumer needs. He described the collaboration as an authentic and strategic fit.
Sanjana Arora, Sansaar’s co-founder, highlighted the importance of being the first Indian home furnishings brand to enter the global market. Her sister, Sarah Arora, expressed gratitude to Fabric Library for recognising Sansaar’s potential and enabling its GCC launch. The brand’s focus on conscious living and careful design aligns with its expansion into high-end international markets.
Sansaar’s fabric collections are now available across the GCC through Fabric Library’s regional network. The B2B-led rollout strengthens the brand’s presence in luxury home furnishings. This partnership also reinforces D’Decor Exports’ position as a key player in the global textile industry.
Read also:
- Federal Funding Supports Increase in Family Medicine Residency Program, Focusing on Rural Health Developments
- Potential Role of DHA in Shielding the Brain from Saturated Fats?
- Alternative Gentle Retinoid: Exploring Bakuchiol Salicylate for Sensitive Skin
- Hanoi initiates a trial program for rabies control, along with efforts to facilitate the transition from the dog and cat meat trade industry.
