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Saxon businesses expand globally with record trade fair participation in 2023

From Tokyo’s Semicon Japan to US pavilions, Saxon firms broke barriers in 2023. Shared spaces and state support turned small businesses into global contenders.

In this image it looks like it is a mart. In the middle there is an entrance. Beside the entrance...
In this image it looks like it is a mart. In the middle there is an entrance. Beside the entrance there are dustbins. On the left side there are trolleys in the line. At the top there is light. In the store there are few people who are walking by looking at the products.

Saxony's Economy Represented at 18 Trade Fairs in 2025 - Saxon businesses expand globally with record trade fair participation in 2023

Saxon companies made their mark on the global stage in 2023, taking part in 18 trade fairs across four continents. Among them, 228 businesses showcased their products, with nearly 40 percent attending for the first time. The farthest trip was to Tokyo, where firms like Rena Technologies GmbH joined Semicon Japan after a 9,000-kilometre journey.

The year saw Saxon exhibitors spread across Europe, Asia, and the US, with Germany hosting 11 joint pavilions. Four of these focused on the food sector, while others covered industries from medical technology to rail engineering. For many small and medium-sized enterprises, the shared spaces cut costs and simplified logistics, easing their entry into foreign markets.

The Saxony Economic Development Corporation (WFS) backed first-time participants, helping 86 new exhibitors navigate international trade. Among them was Rena Technologies GmbH, one of the 228 companies that travelled to Tokyo’s Semicon Japan—the longest trip of the year. Beyond Asia, Saxon firms also attended three fairs each in Europe and the US. The broad range of sectors highlighted the region’s industrial diversity, from precision engineering to innovative food production.

The trade fair push brought 228 Saxon companies to global audiences, with 86 making their debut. Shared pavilions and WFS support reduced barriers for smaller businesses, while long-distance events like Semicon Japan opened doors to new markets. The effort reflects Saxony’s growing presence in international trade.

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