Screen Printers Boost Revenue by Expanding into Promotional Products
Screen printers are finding new ways to grow their businesses by expanding into promotional products. This shift allows them to offer more to clients without needing extra equipment or stock. Industry trends and software tools are making the transition smoother than ever.
Promotional products turn company logos into everyday advertisements, giving clients more branding options. Screen printers already understand their clients' needs and deadlines, which helps when selling these items. Bundling shirts with promotional goods—known as 'kitting'—is also gaining popularity, as it boosts order values and encourages upselling.
Joining industry groups like ASI gives screen printers access to resources and software tailored for promo sales. ESP+, for example, is an all-in-one platform designed for print shops, offering product searches, design tools, and branded website creation. These tools help printers create custom mockups and presentations for clients.
A strong sourcing platform handles inventory, printing, and shipping, letting printers focus on sales and customer relationships. While no exact global count of industry associations exists, groups like Germany's Bundesverband Druck und Medien (BVDM) show how organised support can benefit print businesses.
By selling promotional products, screen printers can diversify their income without extra equipment or stock. Membership organisations and software solutions provide the tools to start quickly. The move also strengthens client relationships by offering more branded merchandise options.
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