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Senators investigate Kristi Noem's $220M no-bid ad contracts before her ouster

A $220M ad scandal shadows Kristi Noem's exit. Did political ties and threats silence whistleblowers—while taxpayers footed the bill?

The image shows an old advertisement for the New York Underwriters Agency, featuring a poster with...
The image shows an old advertisement for the New York Underwriters Agency, featuring a poster with text and pictures of people, horses, and buildings. The poster is likely advertising the agency's services, with the text likely providing information about the agency and its services.

Senators investigate Kristi Noem's $220M no-bid ad contracts before her ouster

Democratic senators Peter Welch and Richard Blumenthal are probing a $220 million advertising contract linked to outgoing Homeland Security Secretary Kristi Noem. The investigation focuses on three American businesses awarded the deal without competitive bidding. Questions have arisen over possible financial benefits to Noem, her senior adviser Corey Lewandowski, or other DHS staff.

The senators have demanded copies of all agreements, lists of subcontractors, and details of any financial connections to Lewandowski or DHS personnel. Two firms—Safe America Media and People Who Think—received no-bid contracts worth $143 million and $77 million respectively. The Strategy Group was listed as a subcontractor for Safe America Media.

Noem personally selected People Who Think and Safe America Media for a separate $100 million ICE recruitment campaign. An employee who raised concerns about the process reportedly faced threats of dismissal. The high cost of the ad campaign also drew criticism from President Trump, who claimed his own presidential campaign spent far less.

While specific details remain unclear, reports suggest the contracts were awarded to long-time Republican advisors with close ties to Noem. Trump's dissatisfaction with the spending contributed to his decision to remove her from office.

The investigation continues as senators seek transparency over the no-bid contracts and potential conflicts of interest. The outcome could reveal whether Noem, Lewandowski, or other officials gained financially from the agreements. The findings may also impact future oversight of American government advertising contracts.

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