Skims unveils a bold Chicago flagship with art and exclusives
Skims, the brand co-founded by Kim Kardashian, has opened a new flagship store in Chicago. The 6,500-square-foot, two-story location marks the company's latest move to expand its physical retail presence. Kardashian described the launch as particularly meaningful, citing the city's dynamic fashion scene and strong community ties. The Chicago store stands out with its striking design by Rafael de Cárdenas. A large sculpture of a reclining woman by artist Vanessa Beecroft adorns the facade, adding an artistic touch to the retail space. Inside, shoppers will find city-exclusive limited editions and special collaborations, intended to create a sense of exclusivity and drive foot traffic.
Skims has rapidly grown its physical footprint, with existing stores in Los Angeles, New York, Mexico, and Dubai. The company plans further expansions into key markets by 2026, though the exact number of new locations remains undisclosed. Currently, it operates 15 stores worldwide and has raised $225 million in funding, pushing its valuation to $5 billion. Beyond its original shapewear, Skims now offers everyday basics, sleepwear, and menswear. CEO Jens Grede highlighted the brand's strong momentum in the U.S. and the advantages of physical retail, including control over product presentation, full-range showcases, and direct consumer data collection. The company's year-on-year growth reflects its shift toward becoming a predominantly brick-and-mortar business.
The Chicago store reinforces Skims' strategy of blending exclusive products with immersive retail experiences. With plans for more locations in 2026, the brand continues to prioritise physical expansion alongside its diversified product lines. The move underscores its ambition to reshape how customers engage with its growing range of apparel.
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