Skyrocketing Growth Projected in Irish Whiskey Market, Anticipated to Reach 8.6% by 2034
Boom in the Irish Whiskey Market: A Look at Global Trends
The global Irish whiskey market is on an upward trajectory, with projections suggesting it will grow from USD 5.3 billion in 2024 to an impressive USD 12.1 billion by 2034, demonstrating a Compound Annual Growth Rate (CAGR) of 8.6% between 2025 and 2034 [1]. This growth is a testament to the increasing popularity of Irish whiskey across the globe.
The market is segmented across various regions, with North America, Europe, Asia Pacific, Latin America, and Middle East & Africa being the key areas of focus. This segmentation highlights the market's global distribution, with attention paid to both developed and developing regions [1].
Blended Irish Whiskey dominates the market, accounting for over 73.6% of the share [1]. Key players in the market include Beam Suntory Inc., Jameson Irish Whiskey, Teeling Distillery, The Old Bushmills Distillery Co., Brown-Forman, Diageo, Pernod Ricard, and others [1].
In 2024, the United States accounted for over 5.9 million 9-liter cases and approximately USD 1.3 billion in revenue [2]. Notable developments in the US market include Brown-Forman's Slane Irish Whiskey expanding its Triple Casked Reserve line and introducing limited-edition releases, emphasizing sustainable practices at Slane Castle Distillery. Additionally, Jameson Irish Whiskey, under Pernod Ricard, reported record growth in 2023 and launched new products like Jameson Orange and expanded its Caskmates series [3].
The smooth flavor of Irish whiskey is a key factor driving its popularity in premium cocktails. Moreover, Irish whiskey is increasingly used in culinary applications, enhancing food recipes due to its sweet and fruity notes [4].
In terms of demographics, the 31-44 age group dominated the market in 2024, accounting for a 46.3% share [5]. Furthermore, male consumers led the market, with a 69.8% share in 2024 [6].
The Old Bushmills Distillery Co., under Proximo Spirits, launched Bushmills 25-Year-Old Single Malt and is undergoing an expansion to double production capacity [7]. Dublin's Teeling Distillery released Brabazon Bottlings Series 5 and expanded into Asian markets [8].
Beam Suntory Inc. has been investing in sustainability, including carbon neutrality for its Maker's Mark distillery and expanding the distribution of Knappogue Castle Whiskey [9]. Brown-Forman's Slane Irish Whiskey also emphasizes sustainable practices at Slane Castle Distillery [2].
Premium and limited-edition Irish whiskeys are popular as gifts or collectibles, driving sales during holidays or special occasions [4]. These whiskeys, such as Jameson's new products and Teeling's Brabazon Bottlings Series, offer consumers unique experiences and opportunities to support local economies through guided tours, tastings, and heritage experiences [2][8].
In 2023, U.S. imports of Irish whiskey reached 5.9 million 9-liter cases [10]. Supermarkets/Hypermarkets held a 64.4% share in the sales channel of the Irish Whiskey market in 2024 [11].
From 2010 to 2019, Irish whiskey export volumes surged by 140% [12]. This growth can be attributed to a variety of factors, including increased production capacity, investments in marketing and distribution, and the growing popularity of Irish whiskey in cocktails and culinary applications [4].
In conclusion, the Irish whiskey market is experiencing significant growth, with a projected increase in market size and CAGR between 2025 and 2034. The market is segmented across various regions and product types, with blended Irish whiskey dominating the market. Key players in the market continue to invest in sustainability and innovation, providing consumers with unique experiences and opportunities to support local economies.
| Metric | Value | |-------------------------|--------------------------------| | Market Size (2024) | USD 5.3 billion | | Market Size (2034) | USD 12.1 billion | | CAGR (2025–2034) | 8.6% | | Key Regions | North America, Europe, Asia Pacific, Latin America, Middle East & Africa | | Dominant Product Type | Blended Irish Whiskey (>73.6%)|
[1] Market Research Report on Irish Whiskey - 2025-2034 [2] Brown-Forman's Slane Irish Whiskey Expansion [3] Jameson Irish Whiskey's Record Growth and New Products [4] The Rise of Irish Whiskey in Culinary Applications [5] Demographic Insights on the Irish Whiskey Market [6] Gender Insights on the Irish Whiskey Market [7] The Old Bushmills Distillery Co.'s Expansion and New Release [8] Teeling Distillery's Brabazon Bottlings Series 5 and Asian Market Expansion [9] Beam Suntory Inc.'s Sustainability Investments [10] U.S. Imports of Irish Whiskey in 2023 [11] Sales Channel Insights on the Irish Whiskey Market [12] Irish Whiskey Export Volume Growth from 2010 to 2019
- The growth in the Irish whiskey market might also positively impact other industries, as increased production will require resources such as energy and financing for manufacturing purposes.
- As the Irish whiskey market expands, it could also attract investments from the banking and insurance sector, considering the potential returns and the stability of the global spirit industry.
- With the surge in demand for premium and limited-edition Irish whiskeys, luxury retail stores might invest in stocking these exclusive products, catering to affluent consumers seeking unique, high-end gifts for special occasions.
- Real estate industries could benefit from the growth in the Irish whiskey market, as distilleries increasingly invest in expanding production capacity and seek suitable locations for new facilities.
- As more players join the Irish whiskey market, competition might intensify, particularly in relation to strategic alliances, acquisitions, and partnerships, which might be significant developments in the aerospace and logistics sectors.
