Sportsbook and online casino company ToonieBet, under Soft2Bet, secures partnership with the Canadian Football League (CFL) as their official partner.

ToonieBet Partners with the Canadian Football League for Enhanced Betting Experience

Grant Mitchell, a veteran of the gambling industry and an expert in industry news, has once again demonstrated his commitment to excellence. This time, he's partnered with the Canadian Football League (CFL) to bring a new level of excitement to sports betting.

ToonieBet, a brand of Soft2Bet, has entered into a multiyear partnership with the CFL, becoming the league's Official Sports Betting Partner and Official Online Casino Partner. This deal also makes ToonieBet an Official Partner of the CFL’s championship game, the Grey Cup, scheduled for November 16, 2025, in Winnipeg.

As part of this partnership, ToonieBet gains exclusive access to official CFL data and statistics. This allows them to offer enhanced in-game betting and futures markets, potentially boosting the quality and engagement of betting on CFL games, particularly for fans in Ontario aged 19 and over who can responsibly wager through the platform.

The collaboration also aims to deliver unique branded online casino experiences alongside responsible gaming initiatives, strengthening fan engagement both in stadiums and online. ToonieBet will present CFL Fantasy and the Game Tracker on CFL.ca and LCF.ca in Ontario, as well as serve as the CFL’s odds provider on the league’s digital scoreboard — further leveraging exclusive data integration to enhance the fan and bettor experience.

This partnership underscores Soft2Bet’s commitment to building a premium sports betting and gaming experience aligned closely with Canada’s sporting traditions. It's worth noting that Soft2Bet recently entered into a partnership with the NHL's Ottawa Senators, further solidifying their presence in the Canadian market.

Grant Mitchell, known for his persistence and high standards, has a rich background in the world of casinos, sports betting, and iGaming. He brings this expertise to the table, ensuring that the partnership delivers the best possible experience for CFL fans and bettors.

Mitchell's past as a long-distance runner may have played a role in his ability to maintain focus and drive in the face of challenges. His dedication to the industry and his passion for delivering quality content are evident in this partnership with the CFL.

The partnership between ToonieBet and the CFL is taking place before the league's 112th championship match, promising an exciting future for sports betting in Canada. With Grant Mitchell at the helm, fans can expect a seamless, engaging, and responsible betting experience as the season progresses.

Grant Mitchell's latest venture in the gambling industry is a partnership with the Canadian Football League (CFL), where he aims to revolutionize sports betting by offering an enhanced betting experience through ToonieBet, Soft2Bet's brand.
The collaboration between ToonieBet and the CFL has resulted in ToonieBet becoming the league's Official Sports Betting Partner and Official Online Casino Partner, granting them exclusive access to official CFL data and statistics.
ToonieBet's partnership with the CFL opens up opportunities for in-game betting and futures markets, offering a more engaging betting experience for responsible fans aged 19 and over in Ontario.
Grant Mitchell's extensive background in casinos, sports betting, and iGaming, coupled with his past as a long-distance runner, fuels his dedication to delivering quality content and maintaining focus. This is evidenced in his partnership with the CFL, promising a seamless, engaging, and responsible betting experience for fans, before and during the league's championship match.

Sportsbook and online casino company ToonieBet, under Soft2Bet, secures partnership with the Canadian Football League (CFL) as their official partner.