Sportsbook and online casino company ToonieBet, under the parent company Soft2Bet, secures partnership with the Canadian Football League (CFL) as its official gaming partner.

ToonieBet Partners with Canadian Football League for Multiyear Agreement

The Canadian Football League (CFL) has announced a partnership with ToonieBet, a sportsbook and online casino brand owned by Soft2Bet. This deal designates ToonieBet as both an Official Sports Betting Partner and an Official Online Casino Partner of the CFL, and the Official Partner of the CFL’s championship game, the Grey Cup.

The partnership, which takes place before the league's 112th championship match scheduled for November 16, 2025, at Princess Auto Stadium in Winnipeg, includes key details that will enhance fan engagement and drive innovation.

Access to CFL Data and Stats

ToonieBet will have access to exclusive CFL data and analytics, which they will use to enhance in-game wagering and futures betting offerings for fans. This data will provide a more immersive betting experience, allowing fans to make informed decisions.

Exclusive Branded Online Casino Experiences

ToonieBet will also provide unique casino products and engagement initiatives aimed at CFL fans. These exclusive branded online casino experiences will add another layer of excitement for fans, allowing them to engage with their favourite teams and players in a new way.

Responsible Betting for Ontario Fans

Fans aged 19 and over in Ontario can place bets responsibly on CFL games, including live in-game betting and futures, through ToonieBet’s platform. This commitment to responsible betting reflects Soft2Bet’s dedication to promoting safe and enjoyable gambling experiences.

Additional Sponsorship Roles

ToonieBet will be the presenting partner of CFL Fantasy and the Game Tracker on CFL’s official websites in Ontario, as well as the CFL’s official odds provider on the league’s digital scoreboard. These additional sponsorship roles will further integrate ToonieBet into the CFL's digital and in-stadium experiences.

This partnership reflects Soft2Bet’s commitment to expanding its presence in Canadian sports betting, following a recent similar partnership with the NHL’s Ottawa Senators. Overall, it aims to drive fan engagement and innovation both in stadiums, at home, and online.

Grant Mitchell, an industry news expert with experience in the world of casinos, sports betting, and iGaming, covers legislative news, financial updates, and general industry trends. Known for his persistence and high standards, Mitchell consistently holds himself to a high standard.

[1] Soft2Bet Press Release: [Link to Press Release] [2] Canadian Football League Press Release: [Link to Press Release] [3] ToonieBet Press Release: [Link to Press Release]

The Canadian Football League (CFL) has partnered with ToonieBet, an sportsbook and online casino brand owned by Soft2Bet, marking their entry into the Canadian sports betting industry.
ToonieBet, as an Official Sports Betting Partner and an Official Online Casino Partner of the CFL, will offer exclusive data and analytics for enhanced in-game wagering and futures betting, providing a more immersive betting experience for fans.
In addition to sports betting, ToonieBet will create unique online casino products and engagement initiatives targeted at CFL fans, aiming to add another layer of excitement for fans and integrate into the CFL's digital and in-stadium experiences.
ToonieBet, as a responsible betting partner, will offer gaming options to fans aged 19 and over in Ontario, reflecting Soft2Bet's dedication to promoting safe and enjoyable gambling experiences.

Sportsbook and online casino company ToonieBet, under the parent company Soft2Bet, secures partnership with the Canadian Football League (CFL) as its official gaming partner.