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Strong demand for British Airways persists in the U.S., despite a noticeable decline in overall sales.

British Airways parent company IAG witnessed a significant increase in profits by double digits during the initial half, as they expanded capacity for flights bound for the United States, disregarding the potential tariff threats.

Strong US demand for British Airways lingers, despite a stumble in economy sales
Strong US demand for British Airways lingers, despite a stumble in economy sales

Strong demand for British Airways persists in the U.S., despite a noticeable decline in overall sales.

In a positive turn of events, the International Airlines Group (IAG), owner of British Airways, reported significant growth in its operations for the first half of 2025. The company's shares have soared nearly 140% over the past 12 months, a testament to its robust performance and bright future prospects.

IAG's total sales increased by an impressive €5.7 billion from the previous year, with €5.7 billion coming from the UK. This growth was driven by a 5.4% increase in North Atlantic passenger revenues and a 8% rise in total sales, which reached €15.9 billion. The group's operating profit surged by around €1.7 billion, marking a 35% year-on-year increase.

British Airways, as the largest airline within IAG, played a significant role in this growth. The carrier holds a strong competitive position in the North Atlantic market, particularly between the UK and the US. British Airways contributed significantly to IAG’s 43.5% year-on-year increase in operating profit, supported by robust demand and favourable supply-demand dynamics in a constrained London market that enhance its pricing power.

Strategically, British Airways leverages its premium cabin strength and constrained airport slots in London to maintain a competitive advantage on transatlantic flights. The airline accounts for about 45% of IAG's profits, making it a crucial player in the group's success.

While some concerns about a potential weakening in North Atlantic demand have been raised, these fears have not materialized. British Airways is benefiting from favourable supply and demand dynamics, with a strong presence in a constrained London market and strong pricing power.

IAG's financial health is also noteworthy. The company has managed to bring debts down significantly while returning €1.5 billion to shareholders through dividends and buybacks. Furthermore, IAG's brands, such as Iberia and Aer Lingus, have delivered profitable growth through adding frequency, seasonality, or flying directly to secondary cities.

Investment analysts have taken notice of IAG's impressive performance. Aarin Chiekrie, an equity analyst at Hargreaves Lansdown, has praised British Airways and IAG, stating that the company's valuation looks attractive, even compared to the long-run average and its peers, due to a strong balance sheet, market position, generous shareholder returns, and strong growth prospects.

As DIY investing platforms like Hargreaves Lansdown, AJ Bell, interactive investor, InvestEngine, and Trading 212 continue to gain popularity, investors are increasingly looking to platforms like these to make informed decisions about their investments. With IAG's strong performance and promising future, it is certainly an airline worth considering for those seeking growth opportunities.

In summary, British Airways' growth strategy in the North Atlantic involves focusing on premium customer segments where demand remains strong, maximizing revenue through pricing power in a constrained London market, and benefiting from IAG’s overall robust financial position and market footprint between the UK and US. As IAG continues to navigate the ever-changing aviation landscape, it remains a formidable player in the industry, offering investors a promising opportunity for growth.

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The impressive growth of British Airways, as a significant contributor to IAG's success, has caught the attention of investment analysts. Aarin Chiekrie, an equity analyst at Hargreaves Lansdown, finds IAG's valuation attractive due to its strong balance sheet, market position, generous shareholder returns, and promising future in the finance industry, particularly in the aerospace sector, making IAG an intriguing business opportunity for those seeking growth.

Investors, especially those using DIY investing platforms like Hargreaves Lansdown, AJ Bell, interactive investor, InvestEngine, and Trading 212, are carefully considering IAG as a potential investment given its robust performance and bright future prospects in the aviation industry.

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