Studio Pilates International launches first Texas location in North Plano

A fitness revolution is coming to Texas. With record growth and a $521B industry boom, this Pilates brand is just getting started.

, and Administrator

2025 November 8 . 7:02 AM

1 min read

In the center of the image there is a woman on elliptical cycle. On the right side of the image we... — In the center of the image there is a woman on elliptical cycle. On the right side of the image we can see woman standing on the ground. In the background we can see exercise equipment and wall.

Studio Pilates International launches first Texas location in North Plano

Studio Pilates International, a leading fitness franchise, is expanding into Texas. The company's first studio will open in North Plano on November 8, with plans to open five more locations in the coming months. This move follows record growth in 2024 and is part of the company's broader expansion strategy.

Co-founder and CEO Jade Winter expressed excitement about entering the Texas market, stating, 'We're thrilled to bring our unique Pilates experience to Texas.' The first studio will open in North Plano, with Elizabeth Perez-Montes and Edison Montes bringing the brand to the greater Houston area. Multi-unit franchisees David de Prez and Alyson Baynes will lead expansion in the Dallas region.

The company has seen remarkable growth in recent years. In 2024 alone, it opened 20 new studios and increased network sales by 36%. This expansion is part of a larger strategy that includes plans to open new locations in California, South Carolina, Massachusetts, New York, Nevada, and Florida by 2026. With the Texas studios joining the existing 125+ global network, Studio Pilates International is well on its way to becoming a global fitness powerhouse.

The Texas expansion is a significant step for Studio Pilates International, which has seen impressive growth in recent years. With a strong team of franchisees and a proven business model, the company is poised to make a significant impact in the Texas market and beyond. As the combined market for Pilates and yoga studios continues to grow, reaching an expected $521 billion by 2035, Studio Pilates International is well-positioned to capitalize on this trend.