The Australian Ballet partners with Untangld for bold brand reinvention
The Australian Ballet has chosen international strategy studio Untangld to refresh its brand and messaging. The appointment comes as Untangld expands its global reach with high-profile partnerships across multiple industries. Founded in 2020, the studio has quickly gained recognition for its innovative approach to strategic transformation.
Untangld will work closely with The Australian Ballet's in-house teams and external partners. Their role involves evolving the ballet company's brand while deepening audience engagement at every level. Co-founder James Needham highlighted the organisation's blend of tradition and forward-thinking, calling it an ideal platform to connect with broader audiences.
The studio's recent growth includes new collaborations with the Royal Australian Mint, Perry Ellis / Nike, Legal & General, King Living, and Dimple Color. These partnerships span government, luxury retail, beverages, technology, and social impact sectors. Lyndell Pond, The Australian Ballet's Director of Marketing and Brand, commended Untangld for their clear, creative, and practical approach to shaping the company's future.
Since its launch in 2020 by Danish Chan, James Needham, and Jamal Cassim, Untangld has expanded into Europe and earned multiple awards. While details on the partnership's impact remain undisclosed, the studio's track record suggests a focus on high-level strategic change.
The collaboration marks another step in Untangld's global expansion. The Australian Ballet will benefit from the studio's expertise in brand evolution and audience connection. No further specifics on the partnership's long-term effects have been released.
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