Toms Appoints Jessica Alsing as First Female CEO Ahead of 20th Anniversary
Toms, the iconic shoe brand, has appointed Jessica Alsing as its new CEO. This marks a significant milestone for the company, as Alsing becomes the first woman to lead the brand. She succeeds Jared Fix, who left the company in April after a brief tenure.
Alsing brings a wealth of experience to Toms, having led globally relevant footwear companies such as Crocs and Grendene Global Brands. Most recently, she served as Vice President International Digital at Crocs Inc. for nearly a decade.
Alsing's appointment comes as Toms prepares to celebrate its 20th anniversary in 2026. She plans to reintroduce the brand's iconic alpargatas, which first gained popularity two decades ago. Looking ahead, Alsing aims to expand Toms' wholesale footprint, targeting department stores and fashion-leading national accounts. She also intends to foster unexpected brand collaborations and engage influencers and content creators as brand advocates.
Jessica Alsing takes the helm at Toms, poised to guide the brand through its next phase of growth and innovation. With her extensive experience and forward-thinking approach, she is set to reinforce Toms' position as a style-forward footwear leader. As the brand approaches its 20th anniversary, Alsing's appointment signals an exciting new chapter for Toms.
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