Tony’s Chocolonely exposes dark truths with radical transparency campaign

A Dutch chocolate maker strips back the wrapper—and the industry’s secrets. Their Berlin pop-up invites consumers to confront the real cost of their sweet cravings.

, and Administrator

2025 November 13 . 1:01 AM

1 min read

In this picture, we see a white plate containing the chocolates. In the background, we see a wall... — In this picture, we see a white plate containing the chocolates. In the background, we see a wall in white color. This picture is blurred in the background.

Tony’s Chocolonely exposes dark truths with radical transparency campaign

Tony’s Chocolonely, a Dutch chocolate brand, is taking a stand against unfair trade practices in the chocolate industry. It's launching a campaign in Germany to raise awareness about fair chocolate choices, with a unique 'We’re Going Full Transparency' message.

The company has established five sourcing principles: fair pay, long-term partnerships, and full traceability. These principles are put into action through Tony’s Open Chain supply chain model, which aims to address issues like illegal child labor, low cocoa prices, and lack of traceability.

Tony’s Chocolonely is releasing limited-edition 'half-naked' chocolate bars to symbolize its commitment to transparency. Last year, the company identified 1,544 cases of child labor and resolved 1,718 cases through collaboration. To educate consumers, a 'Peep-Up Store' will be held in Berlin from March 13–15, but no other cities have been mentioned for similar events.

Tony’s Chocolonely is exposing exploitation in the chocolate industry with its 'We’re Going Full Transparency' campaign. Through its sourcing principles and supply chain model, the company is committed to fair trade and is inviting consumers to make informed choices.