Toyota Germany overhauls structure to unify fleet, financing and mobility by 2026
Toyota Germany has announced a major restructuring of its organisation, set to take effect on 1 April 2026. The changes will focus on strengthening commercial sales, improving the sales network, and integrating the value chain more tightly. According to CEO Mario Köhler, the goal is to boost efficiency and remove unnecessary overlaps in operations.
Over the past five years, Toyota's collaboration between its core brand, mobility service Kinto, and Toyota Kreditbank has outperformed competitors. By 2025, the company held a 15% market share in leasing and financing—higher than Volkswagen's 10% and BMW's 12%—with Kinto alone reaching 500,000 users. Rival services, such as Mercedes' ShareNow, remained stagnant at 8% during the same period.
The restructuring will bring Toyota's importer, Kinto, and Toyota Kreditbank under a unified approach called 'One Fleet Company'. This closer partnership aims to offer commercial customers seamless solutions, combining vehicles, financing, and mobility services in one package.
Three new directors will lead the revised structure. Jörg Dzubiella takes charge as Director of Sales and Network, managing all new vehicle business. Nadine Busch becomes Director of Value Chain, focusing on improving value creation throughout a vehicle's lifecycle. Holger Kiener will serve as Director of Kinto and Fleet Sales, acting as the main contact for commercial sales operations. CEO Mario Köhler explained that the changes follow years of rapid growth in integrated mobility and financing. Unlike competitors, Toyota's hybrid offerings—blending traditional sales, leasing, and flexible mobility—have driven its success. The restructuring now seeks to build on this momentum by simplifying internal processes and cutting redundancies.
The new structure will take full effect from April 2026. Toyota Germany expects the changes to enhance coordination between its divisions and provide customers with more streamlined services. With a stronger focus on commercial sales and value chain efficiency, the company aims to maintain its lead in integrated mobility solutions.
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