Tribe Kombucha Sparks India’s Sober-Curious Revolution with Probiotic Teas
Inside India's Kombucha boom, led by Tribe Kombucha
Harshvardhan Chauhan has founded not just a beverage company, but a revolution
2025-12-05T13:36:45+00:00
health-and-wellness, fitness-and-exercise, entrepreneurship, business
A new wave of mindful drinking is taking shape in India, led by Tribe Kombucha. Founded in 2022, the Gurugram-based company is pushing for a sober-curious culture among young consumers with its health-focused probiotic teas. Their low-sugar, clean-label beverages are designed to appeal to Gen-Z and millennials looking for better refreshment options.
Tribe Kombucha began as an artisanal project but has since grown into a large-scale commercial brand. The company specialises in fermented tea drinks, known as kombucha, which prioritise gut health and natural ingredients. Flavours like lavender and hibiscus are part of their range, all made with transparent production methods.
Founder Harshvardhan Chauhan launched the business to redefine how Indians think about beverages. Instead of sugary sodas or alcoholic drinks, Tribe Kombucha offers a purposeful alternative. The brand’s focus on probiotics and clean labelling sets it apart in a market increasingly drawn to wellness.
From its start in Gurugram, the company has expanded its reach. It now aims to lead the shift toward more conscious drinking habits, blending tradition with modern health trends.
Tribe Kombucha’s growth reflects a broader change in consumer preferences. The brand’s emphasis on gut-friendly, low-sugar drinks aligns with rising demand for healthier alternatives. As India’s first kombucha company, it continues to shape the future of refreshments for younger generations.
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